In addition to looking to rebranding the surface of 'kATE.MADE', I also took time to look into the core of my brand and what I want it to stand for. In addition to incorporating more sustainable practices (a whole seperate blog post will cover that), I wanted my brand to be ethical, support the local economy and promote small businesses.

Here are a few points on how I set-out to incorporate these into kATE.MADE:

✻ Everything on my website is handcrafted by me (Kate - hi!). From design, to the production and finally the packaging. I put my heart into each and every item.

✻ I strive to source all materials (including packaging) from local suppliers. Even though this may mean paying more for supplies, I believe it is essential to support our local economy, as well as understanding where each of raw materials come from

✻ When you shop through kATE.MADE you are supporting a small (individual) business. And I can tell you it is true, when makers sell any one of their items they do in fact break out in a happy dance, or as I like to do - call my mum to tell her.

You are not only supporting small businesses financially, but also giving them the encouragement to continue to pursue their dreams.